I’ve recently left my 10-year stint as Director of Interactive at TVO & 18-month stint as Director of Interactive at Q Media Solutions to start up my own company, Analytical Engine Interactive Inc. I do what I’ve been doing for the last 10 or so years: help businesses operate in the online environment which, I believe, is pretty much non-negotiable these days. What, exactly, does that mean?
Well, during my time at TVO, I was executive in charge of production on more than a dozen multi platform convergent projects, including Green Heroes, a multi-year, multi platform environmental awareness campaign that moved audiences from inspiration to action with a mobile Challenge App that lets you make positive environmental change in your own home and community. I was the Content and Development lead on tvoparents.com, an all-new original content website for TVO that serves as a popular digital content marketing channel for TVOkids. And I led the complete rebrand and redesign of tvo.org that transformed TVO from being “your grandmother’s sweater” into a digital public media channel that engages audiences in social-issue public education and civic engagement campaigns like Yourvote2011.ca, Mental Health Matters, and Why Poverty?
Good at Math
I’m a firm believer in numbers, specifically ROI. Measuring, analyzing and understanding online behavior leads to deeper understanding of your target audience, which and leads to the production of more effective content and ultimately a deeper relationship with your audience.
Change is the New Black. And I Love Black
At Q Media I worked on a web series called PULL exploring how technology is changing the engagement organizations are having with their stakeholders. Interviewees included health care gurus working with wearable tech, Content Strategy guru Margot Bloomstein, Don Tapscott, and Henry Jenkins.
I’m not an actor-but I played one on TV
One of the best fringe benefits of having done 10 years of acting and improv training is that I am a comfortable and experienced public speaker and workshop facilitator. I’ve run workshops with as few as 6 people on social media, communications, and pitching; strategic planning and focus groups with more than a dozen participants; and change-making unconferences with over a hundred attendees.
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